Activate Point-of-Sale Production

It takes a lot to support a retail product. Especially when it’s in the competitive sports drink category. For Activate, Hero worked with the creative agency to produce the art for a wide array of point-of-sale fixtures and vehicle wraps. Working from comps provided by the agency, Hero created layouts and final art mechanicals to the precise specs required for all the various applications. Working at these large output sizes means extra care has to be taken at every point in the workflow to avoid costly re-work. Hero, of course, does that better than anyone.