NCBA Long Range Plan

The National Cattlemen’s Beef Association works in several industries, including the Veal Industry. To communicate their long range strategy to Veal ranchers and packers the NCBA asked Hero to design a small brochure which would accompany a keynote presentation at the industry’s largest annual event. The reaction to the brochure was so positive, the NCBA decided to turn the content into a mico-site so it could be shared with a much larger audience. Converting the brochure into a website meant creating an intuitive way to navigate and a share the content. Downloadable PDFs and Powerpoint files made the original presentation available to everyone to use and adapt for regional and state meetings.