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National Repertory Orchestra 08 Season Campaign

The NRO is a preeminent, intensive fellowship that equips young musicians for careers in orchestral music. We wanted to create a visual portrayal of what makes this organization—and this venue—truly unique. It really comes down to the moment you experience a concert surrounded by the beauty of the Colorado mountains, the spectacle of these young musicians’ incredible performances and the absolute approachability Breckenridge is known for.

The campaign is themed “Get Lost… in the music, in the mountains, in the moment!” It includes a variety of promotional pieces that combine the gorgeous, scenic images of legendary Colorado photographer John Fielder with images of orchestral instruments. National Repertory Orchestra Director Kerry Farrel said: “The 2008 ‘Get Lost’ campaign was transformative. In a flat market and a down economy, while other groups are struggling to draw audiences, this translated into 16 percent gain in ticket revenue and a never-ending stream of compliments on the look of the season collateral.”

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