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There are few brands with more cred in the world of mountain bike downhill and freeride than Truvativ. This small California component maker has been cranking out some the toughest gear on the mountain for 10 years. As a part of SRAM USA, this specialty line needed its own voice and its own look. As part of the 2010 SRAM product catalog, Hero designed the 24 page Truvativ section, delivering a new design with the indie spirit and true grit of brand and its riders.

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