Yogi Tea Packaging

When Sterling-Rice lost the art director who was heading up this redesign project, they asked Hero to come in and see it through completion. The design concept was approved so the project was ready to move into production. Working with Sterling-Rice’s internal staff, Hero filled the role of art director and project manager for all visual elements. Among Hero’s primary responsibilities was to direct and manage the creation of 36 unique illustrations that were the key element of the design. Close attention to detail and consistent application of the design across all 68 SKUs were the keys to success for a package that redefined a brand.

Agency Client: The Sterling Rice Group